It’s astonishing how many in the blogosphere write using weak language. They use words like “I think,” or “I’m just,” or directly point out their limited knowledge and expertise.
How many times have you caught yourself doing this?
It dilutes your authority, the very thing that has such a profound effect on your ability to advance your platform and lead your tribe.
In a Harvard Business Review article by Jerry Weissman, he advises to do the following:
Replace the weak words “I think”, “I believe”, and “I feel”, for stronger options such as: “I’m confident”, “I’m convinced”, “I expect”. These simple replacements can make a difference in how our message is perceived .
And perception is everything. Don’t diminish yourself in your communication and so reduce your authority to zero.
Write with authority – like a linchpin blogger: someone who refuses to follow, someone who consistently steps outside their comfort zone, and does the work of an authority figure.
It’s all about being assertive (bold, confident, free from anxiety).
Meaningful words stated assertively are more likely to reap meaningful actions.
And meaningful actions are what we writers are ultimately after.
Now go. Write assertively. Avoid weak language.
But before I finish, I wanted to provide an incomplete list of weak words to look for. If you have to use them, do so sparingly. Your prose could suffer serious irreparable damage if you write carelessly.
- Are, and other variation of the verb to-be.
What are some other weak words that sabotage your writing? Please share in the comments.
- Five Weak Words that Make Your Writing Less Effective
- The Power of the Right Words
- 12 Weak Words We Can Turn Into Strong Ones
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